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Media Companies Lack Short Form Video Strategy, Courting Long-Term Disaster (Guest Column)

The Hollywood Reporter
tv
opinion
united states
marketing
netflix
Story by Erik Hayden
from The Hollywood Reporter
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Leading media giants face looming crisis as they lag behind in short-form video strategies, risking a disconnect with younger audiences.
beat sheet
  • Generation Z consumers watch over 3 hours of video content on YouTube and TikTok daily, compared to just over 1 hour on streaming and traditional platforms - media companies need to adapt quickly to stay relevant.
  • Developing in-app short-form video destinations can help media companies build daily user habits, reach new audiences, and unlock new monetization opportunities, rather than ceding this ground to social giants.
call sheet
Paul Pastor, TikTok, YouTube, Netflix, Amazon, Disney, Warner, Fox, Paramount, Shopify
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