Media Companies Lack Short Form Video Strategy, Courting Long-Term Disaster (Guest Column)

Image from The Hollywood Reporter

• Generation Z consumers watch over 3 hours of video content on YouTube and TikTok daily, compared to just over 1 hour on streaming and traditional platforms - media companies need to adapt quickly to stay relevant.
• Developing in-app short-form video destinations can help media companies build daily user habits, reach new audiences, and unlock new monetization opportunities, rather than ceding this ground to social giants.