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In Major AI Deal, YouTube Teams With CAA to Give Celebrities Control Over Likenesses
The Hollywood ReporterStory by Alex Weprin
scrn logline
YouTube partners with CAA to give celebrities unprecedented control over their digital likenesses, revolutionizing talent rights in the AI-powered entertainment landscape.
beat sheet
- CAA CEO Bryan Lourd praised the deal, stating it aligns with the agency's goal of building a 'responsible AI ecosystem' that protects artists and unlocks new creative possibilities.
- YouTube CEO Neal Mohan says the platform will work with CAA to ensure artists maintain creative control over their likeness as AI tech becomes more prevalent, marking a significant step in the industry's AI future.
call sheet
Bryan Lourd, Neal Mohan, Sam Altman, Matt Stone, Trey Parker, Scarlett Johansson, CAA, YouTube, Google, OpenAI, Deep Voodoo, New Enterprise Associates, South Park