In Major AI Deal, YouTube Teams With CAA to Give Celebrities Control Over Likenesses

Image from The Hollywood Reporter

• CAA CEO Bryan Lourd praised the deal, stating it aligns with the agency's goal of building a 'responsible AI ecosystem' that protects artists and unlocks new creative possibilities.
• YouTube CEO Neal Mohan says the platform will work with CAA to ensure artists maintain creative control over their likeness as AI tech becomes more prevalent, marking a significant step in the industry's AI future.