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What the Hell Was Bartmania?

Vulture
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How a mischievous cartoon kid sparked a national craze and cemented Matt Groening's legacy as a comedy icon.
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  • In 1988, The Simpsons' Bart Simpson became a cultural phenomenon, with merchandise sales reaching a staggering $1 billion - an unheard-of feat for an animated TV character at the time.
  • Groening, the show's creator, embraced the 'Bartmania' craze, saying it proved that 'people love a bad boy' and that he's 'still proud of it, man' - a testament to the enduring appeal of the cheeky, rebellious character he created.
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Matt Groening, The Simpsons, The Simpsons
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