Sony's $11 million box office flop with 'Kraven the Hunter' reveals behind-the-scenes issues and a franchise's uncertain future.
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Director J.C. Chandor exited the project midway, leaving producers scrambling to salvage the film and its tricky lead character.
Industry insiders say poor marketing and a lack of fan excitement for the lesser-known 'Kraven' doomed the movie from the start, putting Sony's Spider-Man plans in jeopardy.