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AI: CAA & YouTube Announce Early-Stage Tool To Help Talent Control Their Likenesses On Video Platform

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CAA and YouTube team up to give talent more control over their digital likenesses on the video platform as AI's role in entertainment grows.
beat sheet
  • This early-stage tool aims to let talent easily monitor and manage the use of their digital avatars, faces, and voices on YouTube videos.
  • The partnership comes as SAG and WGA look to address AI's increasing impact on the industry after months-long strikes last year.
call sheet
CAA, YouTube
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