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AI: CAA & YouTube Announce Early-Stage Tool To Help Talent Control Their Likenesses On Video Platform

Story by tomt

from Deadline

Image from Deadline

scrn logline

CAA and YouTube team up to give talent more control over their digital likenesses on the video platform as AI's role in entertainment grows.

beat sheet

This early-stage tool aims to let talent easily monitor and manage the use of their digital avatars, faces, and voices on YouTube videos.
The partnership comes as SAG and WGA look to address AI's increasing impact on the industry after months-long strikes last year.

call sheet

CAA, YouTube

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