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The Dark Roots of a Blonde Blowout: Influencer Matilda Djerf Responds to Bullying Claims

The Hollywood Reporter
social media
review
sweden
controversy
Story by Lily Ford
from The Hollywood Reporter
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Swedish influencer Matilda Djerf faces backlash over claims of bullying and body-shaming at her booming fashion brand Djerf Avenue.
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  • Djerf, known for her 'clean girl' aesthetic, has over 3 million Instagram followers and her company reported $35 million in revenue last year - but anonymous whistleblowers allege a toxic work culture of favoritism and fear.
  • Djerf has apologized, saying she
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Matilda Djerf, Djerf Avenue
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