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The Dark Roots of a Blonde Blowout: Influencer Matilda Djerf Responds to Bullying Claims
The Dark Roots of a Blonde Blowout: Influencer Matilda Djerf Responds to Bullying Claims
Hollywood ReporterHollywood Reporter
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The Dark Roots of a Blonde Blowout: Influencer Matilda Djerf Responds to Bullying Claims
The Hollywood Reporter
social media
review
sweden
marketing
Story by Lily Ford
Image from The Hollywood Reporter
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Swedish influencer Matilda Djerf faces backlash over claims of bullying and body-shaming at her booming fashion brand Djerf Avenue.
beat sheet
- Djerf, known for her 'clean girl' aesthetic, has over 3 million Instagram followers and her company reported $35 million in revenue last year - but anonymous whistleblowers allege a toxic work culture of favoritism and fear.
- Djerf has apologized, saying she
call sheet
Matilda Djerf, Djerf Avenue
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The Dark Roots of a Blonde Blowout: Influencer Matilda Djerf Responds to Bullying Claims

The Hollywood Reporter

Story by Lily Ford

from The Hollywood Reporter

Image from The Hollywood Reporter

scrn logline

Swedish influencer Matilda Djerf faces backlash over claims of bullying and body-shaming at her booming fashion brand Djerf Avenue.

beat sheet

Djerf, known for her 'clean girl' aesthetic, has over 3 million Instagram followers and her company reported $35 million in revenue last year - but anonymous whistleblowers allege a toxic work culture of favoritism and fear.
Djerf has apologized, saying she

call sheet

Matilda Djerf, Djerf Avenue

Read the source