- The WrapThe Wrap16m
- PubityPubity39m
- SlashFilmSlashFilm2h
- Heroic HollywoodHeroic Hollywood2h
- SlashFilmSlashFilm20h
- VarietyVariety1d
- VarietyVariety1d
- VarietyVariety1d
- DeadlineDeadline1d
- SlashFilmSlashFilm1d
- AV ClubAV Club1d
- MovieWebMovieWeb1d
- SlashFilmSlashFilm1d
- DeadlineDeadline1d
- VarietyVariety1d
- VarietyVariety1d
- The WrapThe Wrap1d
- DeadlineDeadline1d
- PubityPubity2d
- PubityPubity3d
- VarietyVariety3d
- CinemaBlendCinemaBlend3d
- PubityPubity3d
- SlashFilmSlashFilm4d
- MovieWebMovieWeb4d
- MovieWebMovieWeb4d
- MovieWebMovieWeb4d
- ComicBook.comComicBook.com5d
- MovieWebMovieWeb5d
- MovieWebMovieWeb5d
The Dark Roots of a Blonde Blowout: Influencer Matilda Djerf Responds to Bullying Claims
The Hollywood ReporterStory by Lily Ford
scrn logline
Swedish influencer Matilda Djerf faces backlash over claims of bullying and body-shaming at her booming fashion brand Djerf Avenue.
beat sheet
- Djerf, known for her 'clean girl' aesthetic, has over 3 million Instagram followers and her company reported $35 million in revenue last year - but anonymous whistleblowers allege a toxic work culture of favoritism and fear.
- Djerf has apologized, saying she
call sheet
Matilda Djerf, Djerf Avenue