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After ‘The Return’, We Need a Homeric Cinematic Universe
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‘Inside Out 2,’ ‘The Last Showgirl’ Filmmakers Explore Female Mentorship
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‘Up in Smoke,’ ‘Pride of the Yankees,’ ‘Beverly Hills Cop,’ ‘No Country for Old Men,’ ‘The Social Network’ Inducted Into National Film Registry
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Kraven the Hunter Flops, Moana 2 and Wicked Get More Christmas Screens
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How to Watch ‘September 5’: Is the Munich Olympics Movie Streaming or in Theaters?
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Willie Geist Works Live Crowds to Snatch New Revenue for 'Today'

Story by Brian Steinberg

from Variety

Image from Variety

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NBC's Willie Geist turns his popular 'Sunday Sit-Down' interviews into a new revenue stream for 'Today' with a ticketed live event in January.

beat sheet

Geist, who has hosted the 'Today' Sunday edition for 9 years, aims to monetize his in-depth celebrity interviews through the ticketed live event format.
The move is expected to provide a fresh revenue source for the 'Today' franchise, which faces increasing competition from rival morning shows.

call sheet

Willie Geist, NBC News, Today, 'Today' Sunday edition, 'Sunday Sit-Down' interviews

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