309 articles today
    No more articles

Willie Geist Works Live Crowds to Snatch New Revenue for 'Today'

Variety
Story by Brian Steinberg
from Variety
Image from Variety
scrn logline
NBC's Willie Geist turns his popular 'Sunday Sit-Down' interviews into a new revenue stream for 'Today' with a ticketed live event in January.
beat sheet
  • Geist, who has hosted the 'Today' Sunday edition for 9 years, aims to monetize his in-depth celebrity interviews through the ticketed live event format.
  • The move is expected to provide a fresh revenue source for the 'Today' franchise, which faces increasing competition from rival morning shows.
call sheet
Willie Geist, NBC News, Today, 'Today' Sunday edition, 'Sunday Sit-Down' interviews
Read the source