Story by Brian SteinbergDecember 18, 2024 • 1:35 PM
Image from Variety
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NBC's Willie Geist turns his popular 'Sunday Sit-Down' interviews into a new revenue stream for 'Today' with a ticketed live event in January.
beat sheet
Geist, who has hosted the 'Today' Sunday edition for 9 years, aims to monetize his in-depth celebrity interviews through the ticketed live event format.
The move is expected to provide a fresh revenue source for the 'Today' franchise, which faces increasing competition from rival morning shows.
Story by Brian SteinbergDecember 18, 2024 • 1:35 PM
Image from Variety
scrn logline
NBC's Willie Geist turns his popular 'Sunday Sit-Down' interviews into a new revenue stream for 'Today' with a ticketed live event in January.
beat sheet
Geist, who has hosted the 'Today' Sunday edition for 9 years, aims to monetize his in-depth celebrity interviews through the ticketed live event format.
The move is expected to provide a fresh revenue source for the 'Today' franchise, which faces increasing competition from rival morning shows.