Willie Geist Works Live Crowds to Snatch New Revenue for 'Today'

Story by Brian Steinberg

Image from Variety

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NBC's Willie Geist turns his popular 'Sunday Sit-Down' interviews into a new revenue stream for 'Today' with a ticketed live event in January.

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Geist, who has hosted the 'Today' Sunday edition for 9 years, aims to monetize his in-depth celebrity interviews through the ticketed live event format.
The move is expected to provide a fresh revenue source for the 'Today' franchise, which faces increasing competition from rival morning shows.

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Willie Geist, NBC News, Today, 'Today' Sunday edition, 'Sunday Sit-Down' interviews