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Ben Schwartz Ribs James Marsden Over Rachel McAdams Dumping His Character In 'The Notebook': "The Other Guy Must Be Real Hot"
Ben Schwartz Ribs James Marsden Over Rachel McAdams Dumping His Character In 'The Notebook': "The Other Guy Must Be Real Hot"
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‘Ghosts’ Star Rose McIver Talks Holiday Episodes’ Double Possession & Teases Her Upcoming Directorial Debut
‘Ghosts’ Star Rose McIver Talks Holiday Episodes’ Double Possession & Teases Her Upcoming Directorial Debut
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'How I Met Your Mother' Star Jason Segal Was "Unhappy" While Filming
'How I Met Your Mother' Star Jason Segal Was "Unhappy" While Filming
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Deborah Norville Game Show 'The Perfect Line' Set to Launch Next Fall
Deborah Norville Game Show 'The Perfect Line' Set to Launch Next Fall
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‘Virgin River’ Star Benjamin Hollingsworth Is Done Playing a Bad Boy
‘Virgin River’ Star Benjamin Hollingsworth Is Done Playing a Bad Boy
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Tom Selleck Reveals The ‘Hardest’ Part Of Wrapping Blue Bloods After 14 Seasons, And I Can Totally See Why It’s So Different Than Most Hollywood Projects
Tom Selleck Reveals The ‘Hardest’ Part Of Wrapping Blue Bloods After 14 Seasons, And I Can Totally See Why It’s So Different Than Most Hollywood Projects
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‘There Is Someone Still Out There’: NCIS: Origins’ EP Opened Up To Us About The New Season 1 Villain, What’s Next For Gibbs And Lala’s Complicated Relationship
‘There Is Someone Still Out There’: NCIS: Origins’ EP Opened Up To Us About The New Season 1 Villain, What’s Next For Gibbs And Lala’s Complicated Relationship
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‘It’s More Complicated Than That’: NCIS Showrunner Told Us What’s Next For Deputy Director LaRoche After His Intrusive Return
‘It’s More Complicated Than That’: NCIS Showrunner Told Us What’s Next For Deputy Director LaRoche After His Intrusive Return
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Max Greenfield Breaks Down 'The Neighborhood' and Show's Consistency
Max Greenfield Breaks Down 'The Neighborhood' and Show's Consistency
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‘Things Happened’: Chuck Lorre Famously Fired Charlie Sheen From Two And A Half Men. What It Was Like To Work Together Again
‘Things Happened’: Chuck Lorre Famously Fired Charlie Sheen From Two And A Half Men. What It Was Like To Work Together Again
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Star Trek's William Shatner Had One Condition For His The Big Bang Theory Cameo
Star Trek's William Shatner Had One Condition For His The Big Bang Theory Cameo
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‘Blue Bloods’ Series Finale: EP Kevin Wade On The Last Dinner, The Reagans’ End & Possible Spinoffs
‘Blue Bloods’ Series Finale: EP Kevin Wade On The Last Dinner, The Reagans’ End & Possible Spinoffs
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Willie Geist Works Live Crowds to Snatch New Revenue for 'Today'

Story by Brian Steinberg

from Variety

Image from Variety

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NBC's Willie Geist turns his popular 'Sunday Sit-Down' interviews into a new revenue stream for 'Today' with a ticketed live event in January.

beat sheet

Geist, who has hosted the 'Today' Sunday edition for 9 years, aims to monetize his in-depth celebrity interviews through the ticketed live event format.
The move is expected to provide a fresh revenue source for the 'Today' franchise, which faces increasing competition from rival morning shows.

call sheet

Willie Geist, NBC News, Today, 'Today' Sunday edition, 'Sunday Sit-Down' interviews

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