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MSNBC Viewers Still Haven’t Returned Post-Election – Will They Ever Come Back?

The Wrap
politics
opinion
box office
Story by Loree Seitz
from The Wrap
Image from The Wrap
scrn logline
MSNBC viewership plummets post-election, raising questions about the network's future as audiences shift away from traditional media.
beat sheet
  • MSNBC's primetime audience has dropped by half since Donald Trump's election victory, and has yet to recover over a month later.
  • Experts worry this could signal a broader shift away from traditional media platforms, as audiences increasingly seek alternative news sources.
call sheet
Donald Trump, MSNBC
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