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Holiday Cheer: Theater Owners See Good Signs For Moviegoing Despite 2024 Slump

The Hollywood Reporter
Story by Pamela McClintockDecember 18, 2024 • 6:28 PM
from The Hollywood Reporter
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Despite 2024's box office slump, theater owners tout strong signs for moviegoing with surge in consumer enthusiasm and premium large-screen format expansions.
beat sheet
  • 76% of Americans aged 12-74 saw at least one movie in a theater this year, on par with pre-pandemic levels, and movie theaters draw more annual visitors than major sports leagues combined.
  • The top 8 theater circuits are investing over $2.2 billion to upgrade projection, sound, screens, food/beverage, and common areas, while the number of premium large-format screens has jumped 37% in 5 years.
call sheet
Michael O'Leary, National Association of Theatre Owners (NATO), Global Cinema Federation, Comscore, Omdia, 'Moana 2', 'Kraven the Hunter'
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