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Holiday Cheer: Theater Owners See Good Signs For Moviegoing Despite 2024 Slump
The Hollywood ReporterStory by Pamela McClintock
scrn logline
Despite 2024's box office slump, theater owners tout strong signs for moviegoing with surge in consumer enthusiasm and premium large-screen format expansions.
beat sheet
- 76% of Americans aged 12-74 saw at least one movie in a theater this year, on par with pre-pandemic levels, and movie theaters draw more annual visitors than major sports leagues combined.
- The top 8 theater circuits are investing over $2.2 billion to upgrade projection, sound, screens, food/beverage, and common areas, while the number of premium large-format screens has jumped 37% in 5 years.
call sheet
Michael O'Leary, National Association of Theatre Owners (NATO), Global Cinema Federation, Comscore, Omdia, 'Moana 2', 'Kraven the Hunter'