Story by Pamela McClintockDecember 18, 2024 • 6:28 PM
Image from The Hollywood Reporter
scrn logline
Despite 2024's box office slump, theater owners tout strong signs for moviegoing with surge in consumer enthusiasm and premium large-screen format expansions.
beat sheet
76% of Americans aged 12-74 saw at least one movie in a theater this year, on par with pre-pandemic levels, and movie theaters draw more annual visitors than major sports leagues combined.
The top 8 theater circuits are investing over $2.2 billion to upgrade projection, sound, screens, food/beverage, and common areas, while the number of premium large-format screens has jumped 37% in 5 years.
call sheet
Michael O'Leary, National Association of Theatre Owners (NATO), Global Cinema Federation, Comscore, Omdia, 'Moana 2', 'Kraven the Hunter'
Story by Pamela McClintockDecember 18, 2024 • 6:28 PM
Image from The Hollywood Reporter
scrn logline
Despite 2024's box office slump, theater owners tout strong signs for moviegoing with surge in consumer enthusiasm and premium large-screen format expansions.
beat sheet
76% of Americans aged 12-74 saw at least one movie in a theater this year, on par with pre-pandemic levels, and movie theaters draw more annual visitors than major sports leagues combined.
The top 8 theater circuits are investing over $2.2 billion to upgrade projection, sound, screens, food/beverage, and common areas, while the number of premium large-format screens has jumped 37% in 5 years.
call sheet
Michael O'Leary, National Association of Theatre Owners (NATO), Global Cinema Federation, Comscore, Omdia, 'Moana 2', 'Kraven the Hunter'