Holiday Cheer: Theater Owners See Good Signs For Moviegoing Despite 2024 Slump

Image from The Hollywood Reporter

• 76% of Americans aged 12-74 saw at least one movie in a theater this year, on par with pre-pandemic levels, and movie theaters draw more annual visitors than major sports leagues combined.
• The top 8 theater circuits are investing over $2.2 billion to upgrade projection, sound, screens, food/beverage, and common areas, while the number of premium large-format screens has jumped 37% in 5 years.