Why 'Wicked,' 'Beetlejuice Beetlejuice,' 'Twisters' Fell Short Overseas

Story by Rebecca Rubin

Image from Variety

scrn logline

Domestic hits 'Wicked,' 'Beetlejuice,' and 'Twisters' failed to wow international audiences, puzzling Hollywood execs

beat sheet

'Wicked' and 'Beetlejuice' were huge US successes, but only grossed $20M and $12M overseas respectively, far below expectations
Reboot of 1996 blockbuster 'Twisters' starring Glen Powell was a flop globally, earning just $35M total against a $150M budget

call sheet

Michael Keaton, Glen Powell, Wicked, Beetlejuice, 'Wicked', 'Beetlejuice Beetlejuice', 'Twisters'