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Why 'Wicked,' 'Beetlejuice Beetlejuice,' 'Twisters' Fell Short Overseas

Variety
film
opinion
us
box office
Story by Rebecca Rubin
from Variety
Image from Variety
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Box office hits 'Wicked,' 'Beetlejuice,' and 'Twisters' struggle to find international appeal, leaving Hollywood execs puzzled over global audience preferences.
beat sheet
  • 'Wicked' and 'Beetlejuice' were huge domestic draws, but failed to captivate overseas audiences, leaving producers wondering if their quirky characters don't translate globally.
  • Despite 'Twisters' stellar performance in the US, led by rising star Glen Powell, the film's storm-chasing thrills didn't whip up enough excitement for international moviegoers.
call sheet
Michael Keaton, Glen Powell, Wicked, Beetlejuice Beetlejuice, Twisters, 'Wicked', 'Beetlejuice Beetlejuice', 'Twisters'
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