Why 'Wicked,' 'Beetlejuice Beetlejuice,' 'Twisters' Fell Short Overseas

Story by Rebecca Rubin

Image from Variety

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Box office hits 'Wicked,' 'Beetlejuice,' and 'Twisters' struggle to find international appeal, leaving Hollywood execs puzzled over global audience preferences.

beat sheet

'Wicked' and 'Beetlejuice' were huge domestic draws, but failed to captivate overseas audiences, leaving producers wondering if their quirky characters don't translate globally.
Despite 'Twisters' stellar performance in the US, led by rising star Glen Powell, the film's storm-chasing thrills didn't whip up enough excitement for international moviegoers.

call sheet

Michael Keaton, Glen Powell, Wicked, Beetlejuice Beetlejuice, Twisters, 'Wicked', 'Beetlejuice Beetlejuice', 'Twisters'

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