NATO Report Optimistic for Theatrical Exhibition Business

Story by Lauren Coates

Image from Variety

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NATO report shows Gen Z still loves the big screen, as moviegoing tops their to-do list despite changing entertainment habits.

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According to the NATO report, going to see a movie on opening weekend is the #1 preferred activity for 10-24 year-olds, regardless of time and money constraints.
The report paints an optimistic picture for the theatrical exhibition business, countering claims that young audiences are abandoning cinemas for streaming and other digital entertainment.

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National Association of Theatre Owners, The Strength of Theatrical Moviegoing