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NATO Report Optimistic for Theatrical Exhibition Business
VarietyStory by Lauren Coates
scrn logline
NATO report shows Gen Z still loves the big screen, as moviegoing tops their to-do list despite changing entertainment habits.
beat sheet
- According to the NATO report, going to see a movie on opening weekend is the #1 preferred activity for 10-24 year-olds, regardless of time and money constraints.
- The report paints an optimistic picture for the theatrical exhibition business, countering claims that young audiences are abandoning cinemas for streaming and other digital entertainment.
call sheet
National Association of Theatre Owners, The Strength of Theatrical Moviegoing