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NATO Report Optimistic for Theatrical Exhibition Business
VarietyStory by Lauren Coates
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NATO report shows Gen Z still loves the big screen, as moviegoing tops their to-do list despite changing entertainment habits.
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- According to the NATO report, going to see a movie on opening weekend is the #1 preferred activity for 10-24 year-olds, regardless of time and money constraints.
- The report paints an optimistic picture for the theatrical exhibition business, countering claims that young audiences are abandoning cinemas for streaming and other digital entertainment.
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National Association of Theatre Owners, The Strength of Theatrical Moviegoing