MIP London boss Lucy Smith lays out plans for new UK TV confab as a complement to Cannes, aiming to draw top execs to London in February
beat sheet
Smith faces skepticism over need for yet another industry event, but she's confident MIP London will attract a different crowd than MIPCOM in Cannes
With sights set beyond 2025, Smith sees MIP London as a chance to showcase the UK's thriving TV production scene and provide a platform for emerging talent
MIP London boss Lucy Smith lays out plans for new UK TV confab as a complement to Cannes, aiming to draw top execs to London in February
beat sheet
Smith faces skepticism over need for yet another industry event, but she's confident MIP London will attract a different crowd than MIPCOM in Cannes
With sights set beyond 2025, Smith sees MIP London as a chance to showcase the UK's thriving TV production scene and provide a platform for emerging talent