MIP London boss Lucy Smith lays out plans for new UK TV confab as a complement to Cannes, aiming to draw top execs to London in February
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Smith faces skepticism over need for yet another industry event, but she's confident MIP London will attract a different crowd than MIPCOM in Cannes
With sights set beyond 2025, Smith sees MIP London as a chance to showcase the UK's thriving TV production scene and provide a platform for emerging talent