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Berlin Film Festival Drops the Bear for its 75th Anniversary Poster
The Hollywood ReporterStory by Scott Roxborough
scrn logline
Berlin Film Fest shakes up its iconic bear mascot for a bold, Bauhaus-inspired 75th anniversary poster
beat sheet
- The 2025 Berlinale poster features an abstract, minimalist design as a departure from the festival's traditional bear imagery
- The new animated festival key visual includes a TV-style countdown to the 75th anniversary, blending historical cinema with a modern, lively interpretation
call sheet
Tom Tykwer, Berlin International Film Festival, Berlin Film Festival, Berlinale, Das Licht (The Light)