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Max Launches 'Max Rewind' Personalized 2024 Viewership Recaps
VarietyStory by Jennifer Maas
scrn logline
Max taps into the year-end recap craze, offering subscribers a personalized 'Max Rewind' to break down their 2024 streaming habits on the WBD-owned platform
beat sheet
- Max Rewind will be pushed out to all adult profiles on the streamer, providing a Spotify Wrapped-style recap of users' viewing data throughout the year
- This marks Max's first foray into year-end personalized content as it looks to capitalize on the growing trend of streaming services offering subscribers a retrospective on their platform usage
call sheet
Max, Warner Bros. Discovery, Max Rewind