As 'Squid Game' becomes a billion-dollar franchise, its creator struggles to keep up with the series' runaway success and global cultural impact.
beat sheet
Creator Hwang Dong-hyuk is 'so sick' of the show, overwhelmed by the relentless demand for more content and merchandise as the hit Netflix series spawns expansive real-world experiences and a highly anticipated second season.
The 'Squid Game: The Experience' interactive attraction in NYC has been a massive hit, with tickets selling out in minutes and fans willing to wait hours for a chance to compete in the show's deadly games - a testament to the IP's cultural dominance.
call sheet
Hwang Dong-hyuk, Netflix, Squid Game, Squid Game: The Experience
As 'Squid Game' becomes a billion-dollar franchise, its creator struggles to keep up with the series' runaway success and global cultural impact.
beat sheet
Creator Hwang Dong-hyuk is 'so sick' of the show, overwhelmed by the relentless demand for more content and merchandise as the hit Netflix series spawns expansive real-world experiences and a highly anticipated second season.
The 'Squid Game: The Experience' interactive attraction in NYC has been a massive hit, with tickets selling out in minutes and fans willing to wait hours for a chance to compete in the show's deadly games - a testament to the IP's cultural dominance.
call sheet
Hwang Dong-hyuk, Netflix, Squid Game, Squid Game: The Experience