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Max Takes a Cue From Spotify, Rolls Out “Max Rewind” Yearly Recap

The Hollywood Reporter
Story by Alex Weprin
from The Hollywood Reporter
Image from The Hollywood Reporter
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Max streaming service rolls out personalized year-end recap 'Max Rewind' to emulate Spotify's popular 'Wrapped' feature.
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  • Max Rewind will include users' top watched brands, genres, viewing patterns, and even assign them a 'character' based on their viewing history with curated recommendations.
  • The new feature was tested with a small group last year, but 2024 will mark the first time it's rolled out to Max's full subscriber base, following the success of Spotify's similar 'Wrapped' offering.
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Alex Weprin, Warner Bros. Discovery, Spotify, Max Rewind, Spotify Wrapped
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