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Max Takes a Cue From Spotify, Rolls Out “Max Rewind” Yearly Recap
The Hollywood ReporterStory by Alex Weprin
scrn logline
Max streaming service rolls out personalized year-end recap 'Max Rewind' to emulate Spotify's popular 'Wrapped' feature.
beat sheet
- Max Rewind will include users' top watched brands, genres, viewing patterns, and even assign them a 'character' based on their viewing history with curated recommendations.
- The new feature was tested with a small group last year, but 2024 will mark the first time it's rolled out to Max's full subscriber base, following the success of Spotify's similar 'Wrapped' offering.
call sheet
Alex Weprin, Warner Bros. Discovery, Spotify, Max Rewind, Spotify Wrapped