Hallmark+ shakes up streaming strategy, nabs next-day rights for 2025 premieres as it doubles down on holiday movie slate.
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Hallmark+ will exclusively stream all new Hallmark Channel and Hallmark Mystery original movie premieres the day after their linear debuts starting in 2025.
The streamer is adding 2 more Christmas movies to its 2024 lineup, cementing its status as the go-to destination for yuletide content.