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‘Subscribers Were Overwhelmed’: How Disney (Finally) Made Its Streaming Business Profitable
VultureStory by Unknown
scrn logline
Disney's streaming business finally turns a profit after a rocky start, as execs admit 'overwhelmed' subscribers pushed a content strategy revamp.
beat sheet
- Disney's top brass, including Dana Walden and Alan Bergman, reveal the company's 'original content strategy during the beginning of the streaming wars was not effective'.
- Disney+ subscribers were 'overwhelmed' by the sheer volume of content, leading the studio to refine its approach and focus more on tentpole franchises like Star Wars and Marvel.
call sheet
Dana Walden, Alan Bergman, Disney, Disney+, Hulu, Star Wars, Marvel, Star Wars, Marvel