HBO's answer to Spotify Wrapped, 'Max Rewind,' gives users a personalized year-end recap of their 2024 streaming habits on the HBO Max platform.
beat sheet
Starting December 26th, HBO Max users will be able to access their 'Max Rewind' reports, which will include stats like most-watched shows, total hours streamed, and most-used features.
HBO is positioning 'Max Rewind' as a way to foster deeper engagement with the platform, giving users a sense of their personal streaming 'year in review' to share with friends.
HBO's answer to Spotify Wrapped, 'Max Rewind,' gives users a personalized year-end recap of their 2024 streaming habits on the HBO Max platform.
beat sheet
Starting December 26th, HBO Max users will be able to access their 'Max Rewind' reports, which will include stats like most-watched shows, total hours streamed, and most-used features.
HBO is positioning 'Max Rewind' as a way to foster deeper engagement with the platform, giving users a sense of their personal streaming 'year in review' to share with friends.