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HBO Launches Their Version of Spotify Wrapped With Max Rewind
The WrapStory by Raquel 'Rocky' Harris
scrn logline
HBO's answer to Spotify Wrapped, 'Max Rewind,' gives users a personalized year-end recap of their 2024 streaming habits on the HBO Max platform.
beat sheet
- Starting December 26th, HBO Max users will be able to access their 'Max Rewind' reports, which will include stats like most-watched shows, total hours streamed, and most-used features.
- HBO is positioning 'Max Rewind' as a way to foster deeper engagement with the platform, giving users a sense of their personal streaming 'year in review' to share with friends.
call sheet
HBO, Spotify, Max Rewind