Beloved Aussie pup Bluey gallops into the House of Mouse, set to delight fans at Disney parks and cruises starting in 2025.
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Disney execs say Bluey's heartwarming family stories and lovable characters make it a perfect fit for their family-friendly brand, expecting the canine star to be a major draw for the parks.
With over 2 billion minutes watched on Disney+ and a legion of dedicated fans, the Bluey IP is primed to become a merchandising juggernaut, further expanding the Disney empire.
Beloved Aussie pup Bluey gallops into the House of Mouse, set to delight fans at Disney parks and cruises starting in 2025.
beat sheet
Disney execs say Bluey's heartwarming family stories and lovable characters make it a perfect fit for their family-friendly brand, expecting the canine star to be a major draw for the parks.
With over 2 billion minutes watched on Disney+ and a legion of dedicated fans, the Bluey IP is primed to become a merchandising juggernaut, further expanding the Disney empire.