189 articles today

How OBB Media Helped iHeart’s Jingle Ball & Sabrina Carpenter’s Holiday TV Special Come to Life

Billboard
Story by Dan Rys
from Billboard
Image from Billboard
scrn logline
OBB Media teams up with iHeart to produce the hit Jingle Ball TV Special, driving a 500% surge in viewership and securing the #1 spot among 18-49 adults.
beat sheet
  • Last year's Jingle Ball TV Special, produced by OBB Media, aired on ABC and reached 9.5 million viewers - the highest total since 2013.
  • Sabrina Carpenter's holiday TV special was also brought to life by OBB Media, further showcasing the studio's expertise in creating must-watch holiday entertainment.
call sheet
Sabrina Carpenter, iHeart, OBB Media, Jingle Ball TV Special
Read the source