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How OBB Media Helped iHeart’s Jingle Ball & Sabrina Carpenter’s Holiday TV Special Come to Life
BillboardStory by Dan Rys
scrn logline
OBB Media teams up with iHeart to produce the hit Jingle Ball TV Special, driving a 500% surge in viewership and securing the #1 spot among 18-49 adults.
beat sheet
- Last year's Jingle Ball TV Special, produced by OBB Media, aired on ABC and reached 9.5 million viewers - the highest total since 2013.
- Sabrina Carpenter's holiday TV special was also brought to life by OBB Media, further showcasing the studio's expertise in creating must-watch holiday entertainment.
call sheet
Sabrina Carpenter, iHeart, OBB Media, Jingle Ball TV Special