Ad-Supported Streaming Subscriptions Hit Record-High As 2024 Wraps

Image from The Wrap

• According to data firm Antenna, over 50% of American streaming viewers now have at least one ad-supported subscription, a massive increase from just 20% in 2020.
• Industry analysts predict this trend will only accelerate, as cash-strapped consumers seek cost-effective ways to access premium content, forcing industry titans like Netflix and Disney+ to rethink their business models.