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Ad-Supported Streaming Subscriptions Hit Record-High As 2024 Wraps
The WrapStory by Sean Burch
scrn logline
As 2024 wraps, ad-supported streaming subscriptions hit record highs, signaling a seismic shift in the entertainment landscape.
beat sheet
- According to data firm Antenna, over 50% of American streaming viewers now have at least one ad-supported subscription, a massive increase from just 20% in 2020.
- Industry analysts predict this trend will only accelerate, as cash-strapped consumers seek cost-effective ways to access premium content, forcing industry titans like Netflix and Disney+ to rethink their business models.
call sheet
Disney, Netflix, Parmount+