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Nielsen Pulls Paramount Data From Advertiser Analysis Tool as Contract Dispute Drags On

The Wrap
Story by Lucas ManfrediDecember 20, 2024 • 11:36 PM
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Nielsen and Paramount in heated contract feud as advertiser data gets pulled from measurement tool
beat sheet
  • Paramount data removed from Nielsen's advertiser analysis product amidst ongoing contract dispute between the media giants
  • Insiders speculate this could be a negotiating tactic as the two companies clash over the terms of their renewal - a battle that's been raging for over 2 months
call sheet
Nielsen, Paramount, Paramount Global
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