Nielsen Pulls Paramount Data From Advertiser Analysis Tool as Contract Dispute Drags On

Story by Lucas Manfredi

Image from The Wrap

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Nielsen and Paramount in heated contract feud as advertiser data gets pulled from measurement tool

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Paramount data removed from Nielsen's advertiser analysis product amidst ongoing contract dispute between the media giants
Insiders speculate this could be a negotiating tactic as the two companies clash over the terms of their renewal - a battle that's been raging for over 2 months

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Nielsen, Paramount, Paramount Global