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Nielsen Pulls Paramount Data From Advertiser Analysis Tool as Contract Dispute Drags On
The WrapStory by Lucas Manfredi
scrn logline
Nielsen and Paramount in heated contract feud as advertiser data gets pulled from measurement tool
beat sheet
- Paramount data removed from Nielsen's advertiser analysis product amidst ongoing contract dispute between the media giants
- Insiders speculate this could be a negotiating tactic as the two companies clash over the terms of their renewal - a battle that's been raging for over 2 months
call sheet
Nielsen, Paramount, Paramount Global