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  • How ‘Snark’ Subreddits Took Over Family Vlogging

    Rolling Stone
    Story by Elisabeth Garber-Paul
    from Rolling Stone
    Image from Rolling Stone
    scrn logline
    Suburban family vloggers face backlash as an army of anonymous Reddit 'snarkers' scrutinize their every move, exposing the dark underbelly of the monetized parenting industry.
    beat sheet
    • The LaBrant family, a popular vlogging clan with 12.9 million YouTube subscribers, has been the target of a 44,000-member Reddit community that dissects their content, accusing them of exploiting their children
    • Lola, a former fan, turned on the LaBrants after they posted a video with a 'misleading title and thumbnail', sparking her concern over the family's motives and the overexposure of their kids online
    call sheet
    Savannah LaBrant, Everleigh, LaBrant family, The LaBrant family's vlogs
    Read the source
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How ‘Snark’ Subreddits Took Over Family Vlogging

Rolling Stone
Story by Elisabeth Garber-Paul
from Rolling Stone
Image from Rolling Stone
scrn logline
Suburban family vloggers face backlash as an army of anonymous Reddit 'snarkers' scrutinize their every move, exposing the dark underbelly of the monetized parenting industry.
beat sheet
  • The LaBrant family, a popular vlogging clan with 12.9 million YouTube subscribers, has been the target of a 44,000-member Reddit community that dissects their content, accusing them of exploiting their children
  • Lola, a former fan, turned on the LaBrants after they posted a video with a 'misleading title and thumbnail', sparking her concern over the family's motives and the overexposure of their kids online
call sheet
Savannah LaBrant, Everleigh, LaBrant family, The LaBrant family's vlogs
Read the source