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How ‘Snark’ Subreddits Took Over Family Vlogging
Rolling StoneStory by Elisabeth Garber-Paul
scrn logline
Suburban family vloggers face backlash as an army of anonymous Reddit 'snarkers' scrutinize their every move, exposing the dark underbelly of the monetized parenting industry.
beat sheet
- The LaBrant family, a popular vlogging clan with 12.9 million YouTube subscribers, has been the target of a 44,000-member Reddit community that dissects their content, accusing them of exploiting their children
- Lola, a former fan, turned on the LaBrants after they posted a video with a 'misleading title and thumbnail', sparking her concern over the family's motives and the overexposure of their kids online
call sheet
Savannah LaBrant, Everleigh, LaBrant family, The LaBrant family's vlogs