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How ‘Snark’ Subreddits Took Over Family Vlogging

Rolling Stone
Story by Elisabeth Garber-Paul
from Rolling Stone
Image from Rolling Stone
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Suburban family vloggers face backlash as an army of anonymous Reddit 'snarkers' scrutinize their every move, exposing the dark underbelly of the monetized parenting industry.
beat sheet
  • The LaBrant family, a popular vlogging clan with 12.9 million YouTube subscribers, has been the target of a 44,000-member Reddit community that dissects their content, accusing them of exploiting their children
  • Lola, a former fan, turned on the LaBrants after they posted a video with a 'misleading title and thumbnail', sparking her concern over the family's motives and the overexposure of their kids online
call sheet
Savannah LaBrant, Everleigh, LaBrant family, The LaBrant family's vlogs
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