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How Rob Reiner Saved Seinfeld From Being Canceled On NBC
SlashFilmStory by staff@slashfilm.com (Jeremy Smith)
scrn logline
Legendary director Rob Reiner swoops in to save the day, helping secure Seinfeld's future on NBC when the network was ready to pull the plug.
beat sheet
- Reiner, a sitcom vet, personally lobbied NBC execs to keep Seinfeld on the air in its early, struggling seasons, seeing its potential to become a cultural phenomenon.
- Reiner's backing, combined with the show's loyal following, convinced NBC to give Seinfeld a chance, paving the way for it to become one of the most iconic TV comedies of all time.
call sheet
Rob Reiner, NBC, Seinfeld